Technology to analyze and optimize wine flavor

Our wine sensory analysis technology converts each bottle's profile into objective data to improve decisions in production, enology, blending, and market strategy.

Picture the Taste™

Our technology for analyzing wine flavor measures 22 physical parameters and translates each profile into a visual representation based on four key factors:

Crisp → impression of acidity
Sweet → perception of sweetness
Mellow → length or persistence on the palate
Grip → structure and final sensation

Wine Positioning System™

The individual taste balance of each wine is represented in our Wine Positioning System™ (WPS), which accurately describes the taste difference between any number of wines and allows us to offer tailor-made solutions.

MARK™

MARK™ transforms wine blending into an objective, fast, and reliable process. MARK analyzes the market to identify benchmark wines and the most successful styles in each target market, integrating the physical and chemical data of your tanks and batches.

Based on this information, it calculates in seconds the exact percentages of each component to achieve the desired flavor profile, including additive adjustments if necessary, ensuring consistency across batches and vintages.

Picture the Taste™

At WINE LUTHIER, we draw the taste of wine. When a wine arrives at the laboratory, we perform a complete physical and chemical analysis of about twenty parameters using the best current analysis technology.

These are entered into software that draws the wine in 4D mathematics and converts it to 2D so that it can be visually understood and located within the Wine Positioning System™ (WPS). With all the data, we represent four values:

Crisp: The impression of a wine's acidity.
Mellow: The impression of volume on the palate.
Sweet: The impression of sweetness.
Grip: The impression of solidity.

We then quantify it from 0-10 to establish an objective hierarchy. From there, we are able to compare the percentage difference between that wine and the rest of the wines in the world. We obtain a wealth of highly valuable objective information for the industry.

We even have an algorithm: you provide the tanks to be blended, and it tells you the exact percentage required so the flavor is exactly what you need.

Wine Positioning System™ (WPS)

To compare a large number of wines, we use the Wine Positioning System™ A unique and highly precise wine positioning system.

Our Artificial Intelligence technology places each wine on a grid indicating its individual flavor profile to offer solutions and competitive advantages. The Wine Positioning System™ enables us to:

• Build groups of similar wines.
• Compare a wine with previous vintages or batches.
• Compare a wine with those of its competitors.
• Understand the flavor profile of top-selling wines.
• Refine the blend before bottling.
• Understand the demographics behind a wine profile.
• Recommend wines with confidence.

MARK™

MARK™ transforms wine blending into an objective, fast, and reliable process.

MARK analyzes the market to identify benchmark wines and the most successful styles in each target market, integrating the physical and chemical data of your tanks and batches.

Based on this information, it calculates in seconds the exact percentages of each component to achieve the desired flavor profile, including additive adjustments if necessary, guaranteeing consistency across batches and years.

The result is an efficient blend aligned with real consumer perception, reducing "trial and error" subjectivity and optimizing communication between management, production, and commercial departments.

With MARK™, hours spent on blending are significantly decreased, sample approval in tastings increases, and flavor-related complaints are reduced, while your team makes confident, data-driven decisions.

MARK converts wine blending into a measurable, repeatable, and scalable strategy, ensuring every bottle meets the standards that build customer loyalty and consolidate market presence.