The 10 leading red wines in the USA: their complete WPS profile and what it means for your winery.
An objective analysis of the sensory profile of leading wines in the United States using Wine Positioning System™.
Market intelligence applied to flavor. Not a critics' ranking.
The report objectively analyzes how leading wines in the USA taste and what that means for a winery that wants to compete in that market.
WPS profile of each wine
The four sensory dimensions of the top 10 best-selling reds in the United States: Crisp · Sweet · Mellow · Grip.
What it means for your winery
How to interpret the sensory map and what commercial opportunities it reveals for exporting to or growing in the US.
Technology in action
A real-world case study of how Wine Luthier uses sensory data to detect opportunities before investing.
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“After applying WPS to our market positioning, we saw an average 23% increase in sales.”
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