The top 10 best-selling reds in the US: their complete WPS profile and what it means for your winery.
An objective analysis of the sensory profile of leading wines in the United States using Wine Positioning System™.
Market intelligence applied to flavor. Not a critics' ranking.
The report objectively analyzes how the best-selling wines in the US taste and what that implies for a winery looking to compete in that market.
WPS profile of each wine
The four sensory dimensions of the top 10 best-selling reds in the United States: Crisp · Sweet · Mellow · Grip.
What it means for your winery
How to interpret the sensory map and what commercial opportunities it reveals for exporting to or growing in the US.
Technology in action
A real-world case study of how Wine Luthier uses sensory data to detect opportunities before investing.
Recibe el informe y entra en El Dato del Vino.
Una newsletter quincenal con análisis de mercado basados en datos WPS reales, casos prácticos y contexto comercial del sector.
“Tras aplicar WPS en nuestro posicionamiento de mercado, observamos un aumento medio del 23% en ventas.”
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