{"id":1165,"date":"2022-09-12T15:12:40","date_gmt":"2022-09-12T15:12:40","guid":{"rendered":"https:\/\/wineluthier.com\/?p=1165"},"modified":"2022-09-12T15:13:13","modified_gmt":"2022-09-12T15:13:13","slug":"bodegs-enguera-23-daugmentation-des-ventes-grace-a-la-technologie-de-wine-luthier","status":"publish","type":"post","link":"https:\/\/wineluthier.com\/fr\/bodegs-enguera-23-daugmentation-des-ventes-grace-a-la-technologie-de-wine-luthier\/","title":{"rendered":"Bodegas Enguera: 23% d&rsquo;augmentation des ventes gr\u00e2ce \u00e0 la technologie de Wine Luthier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Bodegas Enguera<\/strong> est une exploitation viticole biologique familiale dont la troisi\u00e8me g\u00e9n\u00e9ration s&rsquo;est engag\u00e9e dans la recherche et le d\u00e9veloppement en mati\u00e8re d&rsquo;agriculture biologique, de production viticole et de commercialisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l&rsquo;arriv\u00e9e de la troisi\u00e8me g\u00e9n\u00e9ration de cette cave familiale, la croissance des revenus au cours des 5 derni\u00e8res ann\u00e9es a \u00e9t\u00e9 constante. Son engagement en faveur de la capacit\u00e9 d&rsquo;adaptation, notamment sur les march\u00e9s internationaux, est devenu un succ\u00e8s. Gr\u00e2ce \u00e0 la recherche des march\u00e9s du vin en Europe centrale, ils \u00e9tudient l&rsquo;apparition d&rsquo;une famille de nouveaux vins m\u00e9diterran\u00e9ens et biologiques qui sont tr\u00e8s bien adapt\u00e9s aux go\u00fbts des consommateurs des pays de destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ont utilis\u00e9 la technologie innovante du Wine Luthier pour identifier l&rsquo;opportunit\u00e9 dans le segment de march\u00e9 souhait\u00e9. Diff\u00e9rents vins r\u00e9ussis ont \u00e9t\u00e9 analys\u00e9s afin de d\u00e9terminer le profil exact avec lequel commercialiser les vari\u00e9t\u00e9s disponibles dans leur cave, comme le Monastrell, tr\u00e8s r\u00e9pandu dans la r\u00e9gion, ou la vari\u00e9t\u00e9 fran\u00e7aise Marselan, dont Bodegas Enguera est l&rsquo;un des producteurs pionniers dans sa r\u00e9gion.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload\" alt=\"\" style=\"object-fit:cover;\" data-srcset=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-scaled.jpg 2560w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-300x200.jpg 300w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-1024x683.jpg 1024w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-768x512.jpg 768w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-1536x1024.jpg 1536w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><noscript><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload lazyload\" alt=\"\" style=\"object-fit:cover;\" data-srcset=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-scaled.jpg 2560w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-300x200.jpg 300w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-1024x683.jpg 1024w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-768x512.jpg 768w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-1536x1024.jpg 1536w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><noscript><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload lazyload\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-scaled.jpg 2560w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-300x200.jpg 300w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-1024x683.jpg 1024w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-768x512.jpg 768w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-1536x1024.jpg 1536w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/U0H0017-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/noscript><\/noscript><\/figure>\n\n\n<h2 class=\"wp-block-heading\">D\u00e9veloppement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois les r\u00e9sultats du <strong>Wine Positioning System (WPS)<\/strong> obtenus et le profil appropri\u00e9 identifi\u00e9, ils ont d\u00e9cid\u00e9 d&rsquo;utiliser la vari\u00e9t\u00e9 Marselan comme base pour la construction de ce nouveau vin.<br>La technologie WPS a \u00e9t\u00e9 utilis\u00e9e pendant la phase de recherche, la phase de d\u00e9veloppement et continue d&rsquo;\u00eatre utilis\u00e9e avec le produit fini pour assurer la coh\u00e9rence de chaque lot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lancement du march\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aliats<\/strong> a \u00e9t\u00e9 lanc\u00e9 en 2020, une \u00e9tape importante pour Bodegas Enguera \u00e0 bien des \u00e9gards. L&rsquo;accueil du vin a \u00e9t\u00e9 excellent, ce qui a permis de maintenir un taux de croissance constant et de fid\u00e9liser les clients en leur offrant un vin de plus grande valeur. Ce syst\u00e8me d&rsquo;identification des tendances du march\u00e9 et des profils d\u00e9taill\u00e9s des vins avec Wine Luthier WPS, et la collaboration continue, ont conduit \u00e0 une phase de recherche et de d\u00e9veloppement, une phase de cr\u00e9ation de vins et un succ\u00e8s commercial rapide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/OIP-2.jpg\" alt=\"\" class=\"wp-image-1166 lazyload\" width=\"839\" height=\"258\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/OIP-2.jpg\" alt=\"\" class=\"wp-image-1166 lazyload\" width=\"839\" height=\"258\" srcset=\"https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/OIP-2.jpg 474w, https:\/\/wineluthier.com\/wp-content\/uploads\/2022\/09\/OIP-2-300x92.jpg 300w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e9moignage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Bodegas Enguera, gr\u00e2ce \u00e0 la collaboration avec Wineluthier, fait un pas de plus vers le leadership et la stabilit\u00e9 parmi les producteurs de vin biologique dans le monde. Avoir notre propre vignoble travaill\u00e9 avec soin et un outil comme WL pour \u00eatre le fournisseur de vin le plus fiable de nos clients dans le monde est la valeur qui nous diff\u00e9rencie des autres.\u00a0\u00bb<br>Juan Ramon Iglesias, g\u00e9rant de Bodegas Enguera<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bodegas Enguera est une exploitation viticole biologique familiale dont la troisi\u00e8me g\u00e9n\u00e9ration s&rsquo;est engag\u00e9e dans la recherche et le d\u00e9veloppement&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bodegas Enguera: 23% d&#039;augmentation des ventes gr\u00e2ce \u00e0 la technologie de Wine Luthier - 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