{"id":3999,"date":"2026-05-29T09:00:18","date_gmt":"2026-05-29T09:00:18","guid":{"rendered":"https:\/\/wineluthier.com\/newsletter-2\/"},"modified":"2026-05-29T09:00:18","modified_gmt":"2026-05-29T09:00:18","slug":"newsletter-2","status":"publish","type":"page","link":"https:\/\/wineluthier.com\/en\/newsletter-2\/","title":{"rendered":"Newsletter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3999\" class=\"elementor elementor-3999 elementor-3883\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a10a3af e-con-full e-flex e-con e-parent\" data-id=\"a10a3af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb4c86 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"9bb4c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wl1-wrap\">\r\n<section class=\"wl1-hero\">\r\n  <div class=\"wl1-noise\"><\/div>\r\n  <div class=\"wl1-glow\"><\/div>\r\n  <div class=\"wl1-container wl1-hero-grid\">\r\n\r\n    <div class=\"wl1-reveal\">\r\n      <div class=\"wl1-eyebrow\"><span>\u25c7 <\/span>WINE LUTHIER \u2014 MARKET INTELLIGENCE<\/div>\r\n      <h1 class=\"wl1-title\">The <strong>top 10 best-selling reds in the US<\/strong>: their complete WPS profile and what it means for your winery.<br\/><\/h1>\r\n      <p class=\"wl1-subtitle\">An objective analysis of the sensory profile of leading wines in the United States using Wine Positioning System\u2122.<\/p>\r\n      <div class=\"wl1-stats\">\r\n        <div class=\"wl1-stat\"><strong>+21,000<\/strong> wines analyzed<\/div>\r\n        <div class=\"wl1-stat\"><strong>8 years <\/strong>of R&D with the UPV<\/div>\r\n        <div class=\"wl1-stat\"><strong>+23%<\/strong> average increase in sales<\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"wl1-cards wl1-reveal wl1-d1\">\r\n      <div class=\"wl1-card\">\r\n        <div class=\"wl1-card-top\"><span>#1<\/span> Cabernet Sauvignon \u00b7 California<\/div>\r\n        <div class=\"wl1-bars\"><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar\"><\/div><div class=\"wl1-bar\"><\/div><\/div>\r\n      <\/div>\r\n      <div class=\"wl1-card\">\r\n        <div class=\"wl1-card-top\"><span>#2<\/span> Red Blend \u00b7 Napa Valley<\/div>\r\n        <div class=\"wl1-bars\"><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar\"><\/div><\/div>\r\n      <\/div>\r\n      <div class=\"wl1-card\">\r\n        <div class=\"wl1-card-top\"><span>#3<\/span> Pinot Noir \u00b7 Oregon<\/div>\r\n        <div class=\"wl1-bars\"><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar wl1-on\"><\/div><div class=\"wl1-bar\"><\/div><div class=\"wl1-bar\"><\/div><div class=\"wl1-bar\"><\/div><\/div>\r\n      <\/div>\r\n      <div class=\"wl1-note\">Illustrative example \u2014 real data in the report<\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n<\/div>\r\n\r\n<style>\r\n@import url('https:\/\/fonts.cdnfonts.com\/css\/neue-haas-grotesk-display-pro');\r\n.wl1-wrap{font-family:\"Neue Haas Grotesk Display Pro\",sans-serif;}\r\n.wl1-wrap *{box-sizing:border-box;margin:0;padding:0;}\r\n.wl1-hero{position:relative;min-height:100vh;display:flex;align-items:center;overflow:hidden;padding:120px 0;background:#0A0A0A;}\r\n.wl1-glow{position:absolute;width:700px;height:700px;background:radial-gradient(circle,rgba(181,8,41,.22) 0%,transparent 70%);top:-250px;right:-180px;pointer-events:none;}\r\n.wl1-noise{position:absolute;inset:0;opacity:.03;background-image:radial-gradient(#fff 1px,transparent 1px);background-size:22px 22px;}\r\n.wl1-container{width:100%;max-width:1280px;margin:auto;padding:0 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wl1Up{from{opacity:0;transform:translateY(50px)}to{opacity:1;transform:translateY(0)}}\r\n@media(max-width:980px){.wl1-hero-grid{grid-template-columns:1fr;gap:60px;}.wl1-hero{min-height:auto;padding:100px 0 80px;}}\r\n@media(max-width:700px){.wl1-container{padding:0 24px;}.wl1-stats{flex-direction:column;}}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f09993 e-con-full e-flex e-con e-parent\" data-id=\"6f09993\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e619699 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"e619699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wl2-wrap\">\r\n<section class=\"wl2-section\">\r\n\r\n  <div class=\"wl2-container\">\r\n\r\n    <div class=\"wl2-reveal\">\r\n      <div class=\"wl2-eyebrow\">\u25c7 WHAT'S INCLUDED IN THE REPORT<\/div>\r\n      <h2 class=\"wl2-heading\">Market intelligence applied to flavor. <strong>Not a critics' ranking.<\/strong><\/h2>\r\n      <p class=\"wl2-copy\">The report objectively analyzes how the best-selling wines in the US taste and what that implies for a winery looking to compete in that market.<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"wl2-grid\">\r\n      <div class=\"wl2-feature wl2-reveal\">\r\n        <div class=\"wl2-label\">WPS<\/div>\r\n        <h3>WPS profile of each wine<\/h3>\r\n        <p>The four sensory dimensions of the top 10 best-selling reds in the United States: Crisp \u00b7 Sweet \u00b7 Mellow \u00b7 Grip.<\/p>\r\n      <\/div>\r\n      <div class=\"wl2-feature wl2-reveal wl2-d1\">\r\n        <div class=\"wl2-label\">\u2197<\/div>\r\n        <h3>What it means for your winery<\/h3>\r\n        <p>How to interpret the sensory map and what commercial opportunities it reveals for exporting to or growing in the US.<\/p>\r\n      <\/div>\r\n      <div 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data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd7aba elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"8fd7aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wl3-wrap\"><div class=\"wl3-reveal\"><div class=\"wl3-eyebrow\"><span>\u25c7<\/span> ACCESO GRATUITO<\/div><h2 class=\"wl3-heading\">Recibe el informe y entra en <strong>El Dato del Vino.<\/strong><\/h2><p class=\"wl3-copy\">Una newsletter quincenal con an\u00e1lisis de mercado basados en datos WPS reales, casos pr\u00e1cticos y contexto comercial del sector.<\/p><div class=\"wl3-testimonial\"><p>&#8220;Tras aplicar WPS en nuestro posicionamiento de mercado, observamos un aumento medio del 23% en ventas.&#8221;<\/p><span>DIRECTOR COMERCIAL \u00b7 BODEGAS ENGUERA<\/span><\/div><\/div><\/div><style>@import url('https:\/\/fonts.cdnfonts.com\/css\/neue-haas-grotesk-display-pro');\r\n.wl3-wrap{font-family:\"Neue Haas Grotesk Display Pro\",sans-serif;padding:80px 42px;}\r\n.wl3-wrap *{box-sizing:border-box;margin:0;padding:0;}\r\n.wl3-eyebrow{display:flex;gap:10px;align-items:center;color:#B50829!important;font-size:11px;letter-spacing:.24em;text-transform:uppercase;margin-bottom:28px;font-weight:500;}\r\n.wl3-heading{font-size:clamp(34px,4vw,72px);line-height:.96;letter-spacing:-0.02em;font-weight:300;color:#0A0A0A!important;}\r\n.wl3-heading strong{font-weight:600;color:#0A0A0A!important;}\r\n.wl3-copy{margin-top:28px;font-size:20px;line-height:1.7;color:#555!important;letter-spacing:0.01em;}\r\n.wl3-testimonial{margin-top:44px;padding:34px;border-radius:22px;background:rgba(0,0,0,.03);border:1px solid rgba(0,0,0,.06);}\r\n.wl3-testimonial 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 <div class=\"wl-field\">\r\n    <label>EMAIL ADDRESS<\/label>\r\n    <input type=\"email\" placeholder=\"Enter your email here\">\r\n  <\/div>\r\n\r\n  <button class=\"wl-btn-primary\">DOWNLOAD FREE REPORT<\/button>\r\n\r\n  <p class=\"wl-legal\">You will also receive \"El Dato del Vino\". Unsubscribe with one click anytime. <\/p>\r\n\r\n  <div class=\"wl-separator\"><span>INTERESTED IN THE PRODUCT?<\/span><\/div>\r\n\r\n  <input type=\"checkbox\" id=\"wl-toggle\" class=\"wl-toggle-input\">\r\n  <label for=\"wl-toggle\" class=\"wl-toggle\">\r\n    <span>I am interested in Wine Luthier's product<\/span>\r\n<strong class=\"wl-plus\">+<\/strong>\r\n  <\/label>\r\n\r\n  <div class=\"wl-expand\">\r\n    <div class=\"wl-mini-title\">TELL US A BIT ABOUT YOUR CASE<\/div>\r\n\r\n    <div class=\"wl-two\">\r\n      <div class=\"wl-field\"><label>COMPANY \/ WINERY<\/label><input type=\"text\"><\/div>\r\n      <div class=\"wl-field\"><label>NAME<\/label><input type=\"text\"><\/div>\r\n    <\/div>\r\n    <div class=\"wl-two\">\r\n      <div class=\"wl-field\"><label>POSITION \/ ROLE<\/label><input type=\"text\"><\/div>\r\n      <div class=\"wl-field\"><label>COUNTRY<\/label><input type=\"text\"><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"wl-field\"><label>PHONE \u00b7 OPTIONAL<\/label><input type=\"text\"><\/div>\r\n    <div class=\"wl-field\"><label>MESSAGE \u00b7 OPTIONAL<\/label><textarea rows=\"4\"><\/textarea><\/div>\r\n\r\n    <button class=\"wl-btn-secondary\">I WANT TO BE CONTACTED<\/button>\r\n  <\/div>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n<style>\r\n@import url('https:\/\/fonts.cdnfonts.com\/css\/neue-haas-grotesk-display-pro');\r\n\r\n.wl-wrap { font-family: \"Neue Haas Grotesk Display Pro\", sans-serif; }\r\n.wl-wrap * { box-sizing: border-box; }\r\n\r\n.wl-form-card { padding: 42px; border-radius: 26px; }\r\n.card-white {\r\n  background: #fff;\r\n  border: 1px solid rgba(0,0,0,.08);\r\n  box-shadow: 0 40px 120px rgba(0,0,0,.06);\r\n  color: #0A0A0A;\r\n  max-width: 520px;\r\n}\r\n\r\n.wl-eyebrow {\r\n  display: flex; gap: 10px; align-items: center;\r\n  font-size: 11px; letter-spacing: .24em;\r\n  text-transform: uppercase; margin-bottom: 28px; font-weight: 500;\r\n}\r\n.color-red { color: #B50829 !important; }\r\n\r\n.wl-form-title { 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